ISM Pull 62F

"Some guys have seen through I-shaped lures,"
said Maki Tomizawa, a pro staff member at ism. The development of

I-shaped lures started with these words. Just by reeling in the lure, fish are drawn to it, and it has continued to produce excellent catches. However, in recent years, it has often been seen through by clever big fish.
We have tried various things with existing I-shaped lures, such as adding action and trying long stays, but nothing works...it's no good
if it moves too much, and it

's no good if it doesn't move...The answer we came up with is a lure with contradictory elements, an action that rolls in place in response to the rod action, like a dying baitfish floating on the surface of the water trembling and creating ripples, not moving but moving at the same time!

This proto lure, created by producer Takumi Okamoto, was a huge success on the weekends in major fields, where everyone was casting I-shaped lures but not getting any bites! After
that, many test fishing trips were conducted, and the lure's power was confirmed regardless of the season or field, and after further refinement and testing, it was finally completed!

The surface ripple pull opens a new door for worn-out bass that have already given up on I-shaped lures!